'With the first release of 5G New Radio Non-Stand-Alone in December 2017 the first importantbasis has been laid for our road to 5G. The implications of that basis for the wireless industry andtheir customers ranging from private and professional users to large industries and entities in thepublic sector are the main topic of this year’s opening remarks. They will reflect the technicalbenefits but also the challenges of the evolving 5G technology. They also shed some light on thefirst promising use cases and their prerequisites to serve our customer’s needs in an increasinglychallenging economical and regulatory environment.'
Cayetano Carbajo Martin has been appointed as Chief Technology Officer (CTO) to theManagement Board with effect from 1 August 2017. In this role he is responsible for the mobileand fixed-line networks of Telefónica Deutschland. His duties also include the expansion of theLTE network as well as the consolidation of the mobile networks of Telefónica Deutschland andthe E-Plus Group. The telecommunications engineer joined the company in 2014 as ManagingDirector Networks. Prior to this, Cayetano Carbajo Martin had been working for the TelefónicaGroup in management positions for several years, most recently as Director of Technology andPlanning for the parent company Telefónica S.A.. In this position he temporarily led the overalltechnical development of all Telefónica mobile and fixed-line networks. Before that, he was CTOof Telefónica Móviles in Mexico from 2003 to 2006. In the year 2000 Cayetano Carbajo Martínwas responsible for the Network Deployment at Medi Telecom (Maroc). He started his career inthe Radio Department of Telefónica Móviles España in 1995. Cayetano Carbajo Martín studied atE.T.S.I. de Telecomunicación in Universidad Politécnica de Madrid (ETSIT UPM), specializing inantennas as well as radio communications and radio transmission. He was born in Cáceres(Spain) in 1970, is married and the father of two children.
How Smartphones catalyze 5G evolution
'Smartphone has grown significantly since a decade ago, and with the 4G LTE debut in 2010-2011, its killer application Social Internet has been proliferating riding on top of the high speedwireless connectivity. Furthermore with its sleek ID, great Display and Camera, has achieveiconic status.
Moving forward, late last year we started to see 4.5G/LTE-A 1Gbps launching in major EuropeanCountries like Germany,… which continuously enriches our life with Smartphones, being able tocreate and share video/photos more creatively and spontaneously, enjoying the inter-connectionwith one another globally.
While all these good things happening, at the same time major industrial players have beenworking very hard laying the ground work of 5G which promises 10X of speed and many othergood things. When 5G comes, we all anticipate groundbreaking experiences throughout thebusiness and consumer world. How is that so? Will Smartphones continue to play the key roleriding on top 5G?'
Howy Shu joined HUAWEI in 2013 and leaded a Radio Innovation Group, focusing on research ofinnovative wireless system including Radio big data, intelligent Antenna technology, machinelearning for fast network search, Cellular-Connectivity coordination and Wireless positiontechnology.
Howy currently leads a task force, targeting on eMBB smartphone experience beyond 2020. Theobjective is to seek total solutions for low latency gaming, video social network, MR/AR/VRmobile edge Computing, over LTE-A, and 5G NR dual connectivity network.
Prior to Huawei, Howy leads HTC R&D team to accomplished various milestone of AndroidPhone industry, including 1st SVLTE for Verizon, 1st CSFB for AT&T, 1st Dual standby Dual Activefor China Mobile, 1st Modem Champion of Whole Metal ID smartphone M7.
Senior Director, Head of 5G Wireless
Connectivity HUAWEI Technologies
CTO Telekom Deutschland
We Giga-Connect Germany – The Magenta Way
'Imagine you have the chance to build something that will change millions of lives. Imagine youcan build something next generations will talk about. Imagine your work gives everyone accessto independency, education, prosperity.
We connect our customers to the opportunities of now. Digitization needs infrastructure. Just likethe global build-up of the power grid in the last century, the fiber network is the next big networkthat will massively impact the daily lives of millions of people. Our networks enable our customersto exploit the full potential of digitization. That’s why we continuously invest in our network. That’swhy we challenge ourselves every day to be faster and more efficient in rolling out mobile andwire line technologies. Find out how we combine different technologies smartly to provide thefastest possible network to as many people as possible, as quickly as possible.'
Walter Goldenits, born in 1970, was appointed to Chief Technology Officer (CTO) at TelekomDeutschland GmbH in January 2017. Walter, a graduate mathematician, began his career in 1998at Mobilkom Austria, where he ultimately held the position of Head of IT. In 2007 he was ChiefTechnology Officer at Si.mobil, their Slovenian subsidiary, returning to Austria again in 2008 asCTO of Telekom Austria. After the merger of Mobilkom Austria and Telekom Austria to form thenew company A1 Telekom Austria in 2010, Walter was appointed Chief Technology Officer, withresponsibility for the entire network infrastructure and IT. From 2013 until 2016 Walter was ChiefTechnology and IT Officer of Magyar Telekom, the Hungarian subsidiary of Deutsche TelekomAG.
Dr. Eric Kuisch
CTO Vodafone Germany
5G – success factor for securely connected mobility
'Our world is changing. According to multiple studies, 25 billion devices will make up the “Internetof Things” by the year 2020. Already now, Vodafone is adding more machines to its networkeach day than it is connecting new users. Fast and reliable networks are the bedrock upon whichthis movement is build. Together with the world’s leading experts, Vodafone is developing the 5Gstandard for a securely connected world. 5G will bring us real-time responses and speeds ofmultiple Gigabits per second. 5G will be the foundation for connected mobility and autonomouslydriving vehicles, for humanoid robots that will lend a true helping hand to mankind, forsustainable and efficient agriculture and for a new industrial revolution. In his keynote, Dr. EricKuisch – CTO of Vodafone Germany – will show how Vodafone is already setting the stage for5G and integrating 5G-ready technologies into its network. From Active Antennas and theInternet of Things, to Mobile Edge Cloud and Gigabit-speeds. Tomorrow’s world of 5G is part ofthe reality at Vodafone today.'
Dr Eric Kuisch (born 1965) was appointed Vodafone Germany’s Chief Technology Officer inOctober 2013.
Between 2009 and joining Vodafone he was General Manager Network Services attelecommunications service provider KPN, with responsibility for mobile and fixed line operationsand development.
Dutch-born Kuisch held various management positions at KPN from 1991 onwards, includingDirector IT Operations, Director Business Process Management and Senior Vice PresidentCustomer Service & Operations. In the latter function he drove the development of integratedproducts and services and ICT solutions for enterprise customers. The broadly experiencedmanagement executive started out his career in KPN’s Dutch R&D division.
Kuisch has a PhD in mathematics from the University of Amsterdam. He is married with threechildren.
CIO/CTO Swisscom AG
5G – Digitisation of the industry
'Digitisation is changing the lives of people, society and the economy. In Switzerland, Swisscom isactively shaping development and driving digitisation forward: As a leading ICT company, itcontinuously invests in new technologies for the benefit of its customers. Whereas 20 years ago,the mobile network was developed primarily for mobile voice communication, today it is thelinchpin of a wide variety of applications. As society becomes more mobile, there is a growingneed for applications that are independent of time and place. As a mobile data network, itconnects people, things and machines.
And with the next 5G generation of mobile phones, another important evolutionary step isalready on the horizon. Not only will 5G connect people and things, it will also offer greaterbandwidth, higher capacities and lower latency. Network slicing and cloud edge computing willenable completely new applications that will be of particular interest to companies and industry.As part of its “5G for Switzerland” programme, Swisscom and industrial partner Ypsomed havedeveloped and tested initial possible applications at the medical technology manufacturer'sproduction facilities in Solothurn. Heinz Herren, CIO & CTO Swisscom, demonstrates howautomated processes are already becoming even smarter and more efficient thanks to edgecomputing and network slicing with 5G, and how important it is to cooperate closely withenterprises in the development of applications with 5G. 5G is more than just a successor to 4G.There is tremendous potential in the new mobile generation; as the key technology fordigitisation, it is essential for Switzerland as a business location.'
Heinz Herren is a member of the Group Executive Board at Swisscom Ltd. As CTO and CIO, heoversees the IT, Network & Infrastructure division. He is also a member of the Board of Directorsat different companies: Belgacom International Carrier Services S.A. in Brussels, "SchweizerischeMobiliar Genossenschaft", FASTWEB S.p.A. in Milano and Cablex Ltd in Bern. Heinz has morethan 20 years of experience in the IT and telecommunications industry. Since joining Swisscom in2001 he has held a number of executive positions heading up various divisions. He assumedresponsibility for the SME customer segment in 2005. He has headed up the IT, Network &Infrastructure division since 2011 and has been a member of the Group Executive Board since2012. Heinz has a degree in electrical engineering (HTL). He has a daughter and son and is akeen runner and golfer.
Country Manager for Germany and CentralEurope, Qualcomm CommunicationsGmbH
Path to 5G commercialization
'Qualcomm is the R&D engine that is fueling the 5G industry. Our leading technologyinventions and 5G NR prototype systems drove the completion of the first 5G NR standard asa part of 3GPP Rel-15. These prototype systems are now leading the way on interoperabilitytesting with leading infrastructure vendors on the path to operator field trials. In addition, wehave already started to work on the next wave of 5G technologies that will pave the way tothe subsequent 5G standard releases, driving the 5G NR technology roadmap to furtherexpand the 5G ecosystem to new industries, new deployment, business models, and newecosystem participants.
With our Qualcomm® Snapdragon™ X50 5G NR modem family, we’re supporting global 5GNR trials and interoperability testing to make 5G a commercial reality in 2019. 5G will be adisruptive technology platform and revolutionize industries — from automotive to the Internetof Things. 5G will change the way we live, work and relate to each other – by enablingbillions of devices, machines and cars to intelligently connect.'
Hamid-Reza Nazeman joined Qualcomm as Country Manager for Germany and CentralEurope in June 2010. He represents Qualcomm in Germany and leads the local corporatebusiness development. He works with local operators, regulators, ministries & other officialbodies and expands Qualcomm’s next generation technologies in the ecosystem. Hamid-Reza Nazeman has over 20 years of experience in the global telecommunications industry.Before joining Qualcomm, he served as Senior Vice President, Telecommunications atEmirates Investment & Development in Dubai. In this role he led the strategic planningprocess and performance management of the private equity firm’s international investmentportfolio in the telecommunications and technology sector. Furthermore, he spent two yearsas Chief Commercial Officer within an Orascom Telecom Holding property. Hamid-Reza hasalso held the position of Chief Marketing and Sales Officer for the Deutsche Telekom Groupin Croatia as well as several director positions for Deutsche Telekom Germany and Austria.Hamid-Reza Nazeman received a master of business administration (MBA) in generalmanagement and finance from WHU Koblenz/Kellogg Graduate School of Management(Illinois, USA) and a master of computer science from the Technical University of Aachen.
Chairman of the Management Board,Ericsson Germany
Realizing 5G through Cross-Industry R&D Collaboration Activities
'Industry 4.0, autonomous driving or virtual reality - the emerging 5G mobile and networktechnology is more than just mobile. In this context, it is important to think beyond the ICTworld and include non-ICT actors as well - in short, cross-industry collaboration is the key.For this reason, Ericsson is part of various research and development projects from whichthere are first exciting findings to report. Stefan Koetz – Head of Customer Unit WesternEurope – will give some special insights into the development and learnings from theseprojects and explain its impact in the context of the upcoming 5G introduction. This muchcan be revealed now: The next coming months will be exciting - for ICT industry and beyond.'
Stefan Koetz (55), graduate engineer, has been Chairman of the Management Board ofEricsson GmbH in Germany since 2010. In addition, he is responsible for business inGermany, Netherlands, Switzerland and Liechtenstein as “Head of Customer Unit WesternEurope”. Mr. Koetz has been working in the information and communications industry formore than 20 years. He has held various management positions, including at Robert BoschGmbH and Marconi Communications GmbH. From 2007 to 2010 he was Managing Directorof Ericsson AG in Switzerland.
Vice President Vertical Network Slices,Nokia
Connecting the digitizing Industry - The 5G network as neuronal system
With more than two decades of experience in the industry, Thorsten has established himselfas a passionate leader, focused on generating growth by leveraging new technologies andmarket disruptions. In his current role, he’s responsible for Nokia’s expansion into verticalsand industrial market segments – a pivotal component of the company’s Mobile NetworksBusiness Group. Previously, while leading the company’s Partner Business Unit and MobileBroadband Portfolio & Product Management, he played a key role in several new businessincubations, optimizing and growing Nokia’s global product portfolio, including through majormergers, divestments and acquisitions.
A key highlight of this period was Nokia’s entry into the nascent LTE market – in which thecompany has achieved a leading position. Thorsten was a co-founder of the LTE industryalliance: LSTI. Before joining Nokia, Thorsten worked in various leadership positions across avariety of technology-centric organizations.
Since 2010 Thorsten has been an official Nokia executive spokesperson and since 2015member of the TD-Tech Board of Directors.
Head of Future Solutions Interior Division,Continental AG
Why, what for and Requirements: 5G@Automotive
'The connected car enables a new world of mobility. The car will be safer, more efficient andmore attractive. As part of the traffic swarm intelligence it will contribute a lot for a better traffic.This is nothing new: Continental has successfully introduced communication technologies,telematics and connectivity solutions with over 20 years of history and has connected more than30 million vehicles. There we are working on advanced technologies such as V2X or 5G. Thisoffers future alternatives especially for Intelligent Transport Systems (“ITS”) services and thepossibility for additional connected car applications. 5G is the next level of the mobile networkbut not an automotive specific standard yet even the .... group is heavily working on that It is ofhigh interest for the connected vehicle because it promises very high bandwidth and low latency(almost real-time) combined network capacity. As well it has the potential for lower powerconsumption and aims to be an always up-to-date in-vehicle system. It might enable improvedsafety and comfort on the roads and would allow us to cover the individual market requirementsaround world.'
Ralf Lenninger was born in Trier in 1959. He completed a degree in electricalengineering/telecommunication engineering at the University of Applied Sciences in Trier, andthen studied to become an industrial engineer.
After leaving university, he started his professional career as a development and applicationengineer in the Siemens Infineon division in Munich in 1984. Here he focused on designingmicrocontrollers. In 1986, he switched to Microcontroller Product Marketing for the automotiveindustry, and here formed part of the team which developed the Microcontroller 80166 worldstandard. In January 1988, he joined Siemens automotive technology, the then automotivedivision of Siemens in Regensburg.
In August 1996, he moved to Portugal where he took on the role of CEO of the Siemenssubsidiary, Indelma/Lisbon, with the production and delivery of complete cabling systems for theautomotive industry. In September 2000, he was appointed CEO of the Mexican Siemenssubsidiary AMESA/Puebla in Mexico. In February 2002, he took on the role of manager of theelectric motors activities branch of Siemens VDO in Würzburg.
In April 2006, he was appointed Sales Director for the VW Group, headquartered in Wolfsburg.Following the takeover of Siemens VDO by Continental in 2007, he took on responsibility forsystem development, innovation and strategy in the Interior division.
In October 2017 Ralf Lenninger took over the responsibility as CEO of Continental IntelligentTransportation Systems (ITS), LLC and Executive Vice President of the ITS Business Unit. In thisrole, Mr. Lenninger was driving forward the development of pioneering innovations for thetransportation of tomorrow.
Effective from March 1, 2018 Ralf Lenninger took over the responsibility as Head of FutureSolutions Interior Division.
5G for all: Satisfying the demand for capacity with FTTx and DOC-SIS 3.1 based cable networks
'Next-generation wireless access will change the way we and things communicate byconnecting devices, machines, systems and infrastructure. But the success of 5G heavilyrelies on fixed broadband provided by fiber and cable providers. This presentation givesexamples of how Liberty Global's subsidiaries such as Unitymedia and Belgian based Telenetcould use their gigabit-capable infrastructure to develop the necessary backhaul transportand delivery network.'
Dieter Vorbeck has been Chief Technology Officer of Unitymedia since July 2015. As amember of the Management Board Dieter heads up the Technology division of the leadingGerman cable operator with broadband networks in North Rhine-Westphalia, Hesse andBaden-Württemberg. Prior to joining Unitymedia in 2010, Dieter held positions at Vodafone,E-Plus and Telefónica. His tasks included the integration of the Unitymedia network in theEuropean network of Unitymedia parent company Liberty Global, the transition of theTechnology & IT division to the international Liberty matrix (T&I) and the introduction of thenew DOCSIS 3.1 cable standard, which enables Gigabit speeds in the cable network.
Dr. Hermann Rodler
CTO M-net Telekommunikations GmbH
Providing the future infrastructure – or: how mobile is 5G?
'Electricity does not simply come out of the power socket – and 5G does not simply comeout of the air. While the commercial launch of 5G is shining on the horizon and our world isfull of buzzwords such as smart home, internet of things, connected cars or autonomoustransportation, we also see an increasing demand in fixed line infrastructure to support the5G mobile technology. As only a high-performant backhaul network will bring the nextgeneration mobile connectivity to life.
As one of the leading fiber infrastructure providers in Germany, M-net provides Internet andtelephony services to consumers as well as B2B customers – and provides carrier servicesand broadband internet connectivity via bitstream access for its business partners. Bycreating a new Bavarian metropolitan fiber network, the company is now preparing the basicinfrastructure for future digital services – and also laying the ground for the new dimensionof mobile broadband.'
Dr. Hermann Rodler joined the leading Bavarian fiber network operator M-net as CTO andManaging Director in November 2017 and has more than 30 years of managementexperience in the IT and telecommunications sector. Prior to M-net he was Executive VicePresident at Kathrein Werke KG, being responsible for R&D as well as for the production ofthe whole antenna portfolio for 2G, 3G, 4G and 5G mobile products. Before joining Kathrein,he had a distinguished career in the telecom industry with senior management positions atSiemens, Nokia Siemens Networks and Nokia Networks. His roles included ManagingDirector Nokia Networks Germany, Global Head of Public Safety Nokia Networks, Head ofWestern Europe region for Nokia Siemens Networks and Head of America, Spain, PortugalRegion for fixed networks for Siemens AG.
Hermann Rodler is a graduate in telecommunications from the Technical University of Munichand holds a PhD in coherent optical systems from the University of Bochum. He also ownsseveral patents in optical communication, ultra sensitive receiver design, wireless routingand Internet protocols.
Dr. Michael Opitz
Head of TIME Practice Central Europe,Arthur D. Little GmbH
The guide to capturing the 5G industry digitalization business po-tential
Dr. Bruno Jacobfeuerborn
CEO Deutsche Funkturm GmbH, CEOComfortcharge GmbH
How close are we really to 5G?
'Every decade comes up with a new standard and new capabilities for mobilecommunication: GSM, UMTS, LTE and from 2020 on it will be 5G. There are not a fewindustry experts who believe, that 5G will be so revolutionary, that with its introduction thisrecurring tradition will come to an end. At least from a technical perspective there might notbe another generation of mobile technology after 5G. Should this be the case, it would beeven more important to get 5G right. But how far are we today?
Did we already witness the start of 5G at the Olympic Games in Pyeongchang? Or will wesee its launch by the end of this year in the US market as announced by its operators? Asboundaries are fluent in some aspects such as LTE evolution, it is worth to take a closer lookat the current status of 5G deployment in terms of broadband, latency, reliability and IoTcapability.'
Bruno Jacobfeuerborn has been CEO of Deutsche Funkturm (DFMG) since January 2017. Inaddition, he is CEO of Comfortcharge GmbH since January 2018.
He joined what is today Deutsche Telekom AG in 1989. Two years later he became head ofdepartment for radio network planning in Hanover and, at the same time, regional head of T-Mobile in Leipzig. In this role, he also managed the planning and development of the mobilecommunications network in the German regional states of Saxony, Saxony-Anhalt andThuringia. From 1995 to 1999, he was responsible for the Technology division of the T-MobileNorthern District in Hanover and took on additional responsibility for Sales and Marketing ashead of the T-Mobile Northern District in Hanover from 1999 to 2002.
From 2002 to 2007, Bruno Jacobfeuerborn was a member of the management team in hiscapacity as Managing Director of Technology, IT, Procurement and, until 2004, CustomerService at T-Mobile Netherlands in The Hague. At the same time, he headed the InternationalService Management unit at T-Mobile International. Subsequently, he was a member of themanagement team and Managing Director of Technology, IT and Procurement at PolskaTelefonia Cyfrowa in Warsaw until June 30, 2009. Since July 1, 2009 Bruno Jacobfeuerbornhas been responsible for Technology (both mobile and fixed network) in Germany andbecame Director of Technology at Telekom Deutschland GmbH in April 2010. In addition,Bruno was Chief Technology Officer (CTO) at Deutsche Telekom from February 2012 untilDecember 2017.
'If we remember the time when launching 3G and 4G, today there is a different kind of hyperegarding 5G. The reasons for this are most advanced smartphones, all kind of Internet ofThings (IoT) services and the digital transformation overall! All of these require connectivity,much faster, much more secure and reliable and much cheaper than 3G or 4G.
Nevertheless, today we have a similar discussion about 5G as we had with 4G 10 years ago:The analysts and shareholders warn us about the financial risks when introducing newtechnologies. Their key statement and question about LTE rollout in Germany 2010 was: “Allwhat a customer needs to do with his smartphone or laptop he can do with HSDPA. Why thehell do we need 4G?"
Fortunately we pushed LTE because we deeply believed in this technology and its future.Please let us push 5G today as well!'
Mr. Kremling is a real veteran of mobile networks: from the early 90s where he establishedthe first GSM network as a regional director in Dresden for eastern Germany from scratch todeploying 3G and 4G networks as a CTO across Germany. He has held multiple leadershippositions at operators, such as Head of Customer Service at Mannesmann Mobilfunk, CEO oftele.ring Austria and CTO of Arcor in Germany. He was a member of the board for VodafoneGermany from 2004 to 2013, where he was responsible as CTO for Network and IT inGermany and later also for Central Europe. He facilitates strong collaboration betweenoperators, universities, network equipment providers, the government and industry fordefining new mobile applications and driving standardization. He also supports the Vodafoneproject Connected&Autonomous Driving A9. Mr. Kremling holds a degree in InformationTechnologies from the Technical University of Chemnitz.
Prof. Gerhard Fettweis
Vodafone Chair Professor, TU Dresden
5G today – challenges for Germany – and what about 6G?
'Prof. Gerhard Fettweis is holder of the Vodafone Chair Mobile Communications Systems atthe TU Dresden and one of the most knowledgable experts on 5G. In his speech, he willcompare the capabilities that 5G originally aimed for with the actual 3GPP standardizationand its limited possibilities. He will also address the plans of the German FederalGovernment concerning the frequency auction for 5G and explain why he thinks that theseplans are actually the best way to obstruct a fast 5G. As a conclusion, Prof. Fettweis willoutline which aspects of regulation and technology are still to be fixed and what mightactually have to be resolved only with 6G.'
Gerhard P. Fettweis earned his Ph.D. under H. Meyr's supervision from RWTH Aachen in 1990.After one year at IBM Research in San Jose, CA, he moved to TCSI Inc., Berkeley, CA. Since1994 he is Vodafone Chair Professor at TU Dresden, Germany, with 20 companies fromAsia/Europe/US sponsoring his research on wireless transmission and chip design. Hecoordinates the 5G Lab Germany, and 2 German Science Foundation (DFG) centers at TUDresden, namely cfaed and HAEC. Gerhard is IEEE Fellow, member of the German Academy ofSciences (Leopoldina), the German Academy of Engineering (acatech), and received multipleIEEE recognitions as well has the VDE ring of honor. In Dresden his team has spun-out sixteenstart-ups, and setup funded projects in volume of close to EUR 1/2 billion. He co-chairs the IEEE5G Initiative, and has helped organizing IEEE conferences, most notably as TPC Chair of ICC2009 and of TTM 2012, and as General Chair of VTC Spring 2013 and DATE 2014.
Dr. Heinrich Lücken
Head of Connectivity Consulting, P3communications GmbH
Industry Transformation Requirements for Connected AutonomousVehicles
'The Automotive industry is in the middle of a huge transformation considering newchallenges such as e-mobility, connected cars and autonomous driving just to mention someof those. The speech gives an overview on critical aspects and success factors to achievethe targets, which are currently discussed in politics and society. Especially the requirementsand changes of paradigm within the automotive industry will be focus of this sessionoutlining required changes from organizational viewpoints and obviously also from atechnology perspective. The speech will give insights into mobile network developments as5G as an enabling technology for connected and autonomous services as well as automotiverequirements setting the scene how to enable the industry for a service and customeroriented orientation.
Recent experiences and best practices from up-to date engagements in the automotive eco-system will inject the key statements of the speech and invite the auditorium to engage itselffor discussion.'
Heinrich Lücken serves as Head of Connectivity Consulting at P3 since September 2017. Inthis role he is responsible for business development and delivery of consulting projectsenabling cross industry players on their way towards digitalization. He joined P3 in 2013 andhas a strong track record and experience in consulting for the automotive, transports &logistics and energy industry, especially in the field innovation, connectivity and digitalization.Heinrich holds a PhD degree in Information Technology from ETH Zürich and a Dipl.-Ing.Degree in Electrical Engineering from RWTH Aachen University.
Senior Director Market Insights, DigitalMarkets, Central Europe, GfK
How smartphones vendors manage to upsell – Pricing strategies ina saturated market
'In the German and the European market for smartphones GfK observes an increase of theaverage price consumer spend for their devices
This leads to a significant increase in revenue of the telecom market, which is performingcontrary to the trend of demand in unit.
Given the market for smartphones is quite saturated in this region, this can be seen as anextraordinary success of this industry , while in other technology markets price erosion is acommon phenomenon
Is this just because of Apple which constantly pushes the pricing of their latest iphones tounknown price points?
GfK shares latest trends of the German and European technology markets and sheds light onthe strategies used by the industry to manage the challenges of acting in saturated markets.'
Arndt Polifke, is responsible for GfK´s PoS tracking activities of the digital sectors IT, office,consumer electronics, telecom and photo devices in the region of Central Europe. From 2011until March 2018, he was Global Director for the telecom market, and in this role in charge ofthe tracking of smartphones, wearables, VR devices and smart home products in more than70 countries. As a Global account manager he was in charge of various importantmanufacturers of the smartphones industry. From joining GfK in 1992 until 2011, Arndt was invarious roles related to the consumer electronics market, including building up GfK´s PoSbusiness in Turkey, Greece and the Middle East, unfolding activities related to the market forsmart home products already in 2002 and as a Global market expert for the navigationmarket after those devices became popular after 2004. He developed various new servicesfor GfK and published many papers and press releases. He studied statistics and marketingand received his diploma as “Dipl. Kaufmann” from Augsburg university. Arndt is married andhas three children.
Member of the Management Board, Headof Network Technologies, IRT
Media via 5G – the heavy-duty job
'Broadcasters have a longstanding experience in transmitting media content to its customers.In the past this was mainly linear TV and radio. Nowadays, this is significantly complementedby non-linear media reception, be it stationary at home or on the move on smartphones,tablets or in connected cars. Current developments for new verticals in 5G are, amongothers, circling around IoT, Automotive or Smart Factories. But from a data volume point ofview nothing compares to video, its new usage formats like UHD and the extent of mediaconsumption per capita – a heavy-duty job. A very relevant share of the attractive mediacontent is produced by broadcast content providers. Therefore, the question of how to copewith the transmission of broadcast media content to the customer in a 5G world is of utmostimportance for broadcasters. Apart from the technical side aspects like economics, signalintegrity and control are indispensable.'
Jochen Mezger was born in 1969. After studying Electrical Engineering at the University ofStuttgart he received his diploma in 1995. Then he joined Mannesmann Mobilfunk as radionetwork engineer. Since 2001 he led a Vodafone team responsible for capacity andfrequency planning. In 2004 he managed the planning of a UMTS event network inValencia/Spain and became in 2006 head of department of regional network planning anddeployment in Munich. In 2007 he joined IRT GmbH as a General Manager for broadcastprogramme distribution. Today, he is member of the IRT management board and head of thebusiness area network technologies.
Prof. Christian Stein
Schwerpunktleitung Architekturen desWissens, Cluster of Excellence Humboldt-Universität zu Berlin
5Games – on implementing the games of the future through afaster mobile network
'Games have always driven technology, pushing along important innovations decisively. But atthe same time, it is also the gaming industry that has always been good at adapting newtechnologies and finding fascinating applications. Today, the technology bundled in smartphoneshas already enabled completely new gaming systems played by millions of people on a dailybasis. Pokemon Go and Ingress were two prominent innovations here. Gaming studios andcreative individuals all over the world are already in the progress of thinking about thetechnological future of gaming. 5G provides possibilities of data processing that makescompletely new games possible. Augmented reality-oriented applications and games can onlybecome truly mobile when they are able to align data from the environment and the server. Amobile 360 degree video livestream is especially useful for new ways of playing. And elaboratedlive renderings are calculated and streamed by the server. These and further trends alreadyforeseeable today will be reliant on 5G, bringing the technology to the masses – thus creatingnew rooms in which to play.'
Dr. Christian Stein is a computer scientist and German philologist working at the ImageKnowledge Gestaltung cluster of excellence at Humboldt University Berlin. There he heads thepriority area “Architecture of Knowledge”, which comprises six interdisciplinary scientific projectson structures of knowledge of the future. As one of these projects he has co-foundedgamelab.berlin, which deals with the societal effect of games of all kinds, reflects the game as acategory of thinking, develops innovative gaming prototypes and brings together theorists andpractitioners in the field. His focus in this area lies on experimental and conceptual research ofvirtual reality for the mediation of knowledge. Amongst other activities, he advises the HumboldtForum on the employment of VR in the museum area and has founded several companies.
Co-founder of MAGIC HORIZONS
From VR to 5G - and back again
The brothers Giorgio and Martin Koppehele form, together with their wives Suna and Gabi, theproducer and songwriter team AVENUE MUSIC. All created copyrights are bundled in their ownmusic publishing company CLASSIC ARTS GMBH. Classic Arts is the economic producer of theirproductions. The studios are located in Neufahrn in the North of Munich, Germany.
They have been working for more than 25 years successfully in the entertainment business –especially in the sector of audiovisual media and kids entertainment.
Since 2013 they produce 360 degree Planetarium Shows for projection Planetariums incooperation with Planetarium Hamburg.
Their audiovisual productions are released on DVD, Blu-ray, 3D Blu-ray and UHD Blu-ray.
Additionally their products are shown in special cinemas, internet and TV.
WEKA MEDIA PUBLISHING GmbH - Richard-Reitzner-Allee 2 - 85540 Haar near Munich - Germany
managing directors: Kurt Skupin ∙ Wolfgang Materna